Featured in Lürzer's Archive, Belding Awards Finalist
Dr. Marcel Adda of Clinic Duhesme, Paris was on the forefront of the "cosmetic surgery tourism" trend, offering discreet women the opportunity to pair cosmetic procedures with a Parisian getaway. We created this small space campaign which ran in upscale neighborhood newspapers such as the Beverly Hills Courier and Malibu Times, winning him several clients and numerous high profile shout outs, from Vanity Fair to InStyle magazine.
MEN IN BLACK II: ALIEN ESCAPE - VIDEO GAME
One of the great challenges of video game print is incorporating a zillion required elements including screen grabs, game story and logos. Our 3-page color spread accomplished this feat while keeping completely in character with the MIB storyline.
Atari - Experiential
MEN IN BLACK II: ALIEN ESCAPE VIDEO GAME - Experiential Campaign
For Atari's pre-launch of Men In Black II: Alien Escape, we created these "take one" home-made style flyers, which were posted on bulletin boards and telephone poles at colleges throughout the country. It was dirt cheap and massively successful in driving their target audience to the Men In Black game site.
Agency: SEED AGENCY
MGM Resorts - Digital
Monte Carlo Resort & Casino
When MGM Resorts requested a total redesign of their Monte Carlo website, I was teamed with the designers to develop all of the copy. Between the hotel, casinos, 14 restaurants, 9 bars, resort amenities and multiple entertainment venues, it was a fun yet massive undertaking. Luckily it included several trips to Vegas. Here's the result.
HOTEL 32 LAS VEGAS
I also wrote all the copy for MGM's Hotel 32 website, the exclusive luxury micro-hotel, located on the penthouse level of Monte Carlo.
KIA + HYUNDAI
In 2000, I was hired to write brochures for a new Korean automaker called Kia at a new ad agency called David&Goliath. Back then, the vehicles were on the low end in quality and amenities, but Kia and D&G were smart enough to use humor, humbleness and honesty to play up the brand's affordability and modest attributes. As Kia grew into a major player and the brochures became more sophisticated, I continued writing the entire lineup for the next 8 years - but these early books will always be my favorites.
AGENCY: HAMON & ASSOCIATES
Following my long run on Kia, I joined Hamon & Associates to write Hyundai's full lineup of brochures for 2 model years. Available on request.
The Safe Dog Handbook
After an accidental poisoning nearly took the life of my beloved Labrador puppy Taiga, I found myself on an unlikely, passionate journey into the world of dog safety. I wrote The Safe Dog Handbook, which was picked up by a top publisher, winning endorsements by leading veterinarians, pet insurance companies and celebrity animal advocates such as Ellen DeGeneres. The book has since led to branded videos, an online pet first aid course, a million + viewed YouTube channel, and my ongoing work with pet brands, companies and ad agencies as a subject matter expert in pet care, travel and lifestyle. For more info on my experience in the pet space, check out www.thesafedog.com - woof!